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Hema Maps Announces Changes to the 4WD Maps App (Android Version)

Hema Maps, founded in 1983 and based in Brisbane, is a mapping and publishing company that has been exploring Australia for 30 years, producing maps, atlases, guides, and digital navigation products. The company is focused on off-road touring and has subsequently become one of the industry leaders in 4×4 and adventure navigation. This warranted reputation…

South of the Border

If you’ve been dreaming of exploring Mexico’s Gran Desierto Altar—and the pandemic has you pining for a south-of-the-border experience—the Sonora Rally Adventure Raid might be your escape to a world of missions, sand dunes, and tacos. As a Dakar-style venue, the Yokohama Sonora Rally has emerged as North America’s premier rally raid—a multi-day event that…

Jeep Brand Creates Jeep 4xe Charging Network

Jeep reveals plans to take electrified propulsion beyond the paved road with the 2021 Wrangler 4xe plug-in hybrid. The company is partnering with Electrifying America to create the Jeep 4xe charging network; these EV charging stations will be installed at, or near, trailheads of Jeep Badge of Honour off-road routes. Stations are scheduled to open…

hummer ev suv hero

Hummer EV SUV to join GMC’s Supertruck Lineup in 2024

GMC captured our attention in the fall of 2020 with their Hummer EV announcement, complete with a list of futuristic features like CrabWalk…yes, seriously. If you are late to the party, learn why Scott Brady calls the EV Hummer “Electric Overland Nirvana”, here. I think it’s fair to say that we’re equally excited for this…

arb ford partnership

ARB and Ford Partner on New Bronco Accessories

ARB 4×4 Accessories has just announced a strategic partnership with the Ford Motor Company in developing a complete line of aftermarket accessories for the new Bronco platform. Not only have these accessories been developed to match Bronco’s heritage and performance, but they will also flawlessly integrate into the vehicle’s original design, thanks to a collaborative…

Front Runner Load Bed Rack Side Mount for Bike Carrier

Try saying that product name quickly. Front Runner (FR) continues to be a market leader when it comes to overlanding accessories. Legend has it that the company was conceived between a 1988 Land Cruiser 70 and a 1992 Mercedes G-Wagen in Botswana. A handful of friends with backgrounds in engineering, design, manufacturing, and off-road racing decided…

Nemo 2021 Collection

Nemo was born after its founder, Cam Brensinger, spent a sleepless night on Mount Washington in a poorly designed bivy. He realised that evening how much opportunity there was in creating quality functional gear that enhanced the outdoor experience. As a result, just three days after graduation, he founded Nemo (New England Mountain Equipment). Seventeen…

Rumpl Blankets

Necessity is the mother of invention, and quite often, the best-selling products offer solutions to everyday problems. I’d not heard of Rumpl Blankets before writing this piece, but within 10 minutes, I was sold. Rumpl began their journey “in the back of a van,” where on a surf/ski trip through California, the founders awoke to…

“Defender Above & Beyond Service Awards” Honors Community-focused Charitable Orgs

Recognizing seven US-based charitable organizations, Land Rover’s “Defender Above & Beyond Service Awards” will identify and reward these champions of community service with one of seven custom-designed Defenders. Why seven? In recognition of seven decades of Land Rover vehicles helping humanitarian efforts across the globe. “Across seven decades, Land Rover vehicles have earned a unique…

JEEP Wrangler, New Half Doors

The Jeep brand, built on 80 years of heritage, is widely regarded as the authentic SUV. The company’s Wrangler has always been a vehicle synonymous with open-top fun, and the partnership between Jeep Performance Parts and Mopar looks to ‘push the open-air envelope further’ with their new half-door option. First and foremost, it’s important to…

Land Rover Defender V8

What has 518 horsepower, 461 pound-feet of torque, can go 0-60 in 4.9 seconds, and has a top speed of 149 mph? A Defender? Sorry, what?! Well, you heard right, Land Rover has brought back their iconic V8, but this time it’s more than just a soundtrack. Sure, us English folk are pretty used to…

Expedition Exchange Celebrates 20 Years

While it may feel like overlanding is the hot new thing, there have been companies selling quality vehicle-dependent adventure equipment for decades—the godfathers or original gangsters of the industry. There are few organizations as fitting of this title as Expedition Exchange (EE) in Southern California. EE was incorporated in 2001, founded by John Lee and…

Lets Go Aero, Nelson Trailer Adapter

Necessity is the mother of invention, and at Let’s Go Aero (LGA), it was all the motivation they required to launch their first product in 1998, the Gearwagon AT ‘Herman’ Sport Performance trailer. It was a light and enclosed trailer that could carry five bicycles, among other gear, and still be pulled by a Volkswagen…