There is no place in the USA like Daytona, Florida, during Jeep Beach. With a total attendance of 250,000 people and 40,000 Jeeps over 10 days, no other event in the Jeep community has such a significant impact on a locality. Daytona welcomes and embraces participants, as made clear during the Sunday Parade on Daytona…
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Andy Potter Archive
INEOS Grenadier Oktoberfest: The Largest Gathering Yet
The dust was still hanging in the air when we pulled into Moab’s rodeo stadium. Ahead of us were row after row of Grenadiers and Quartermasters—bone-stock, lightly kitted, and fully built. We’d just made the thousand-mile sprint from North Idaho to be here, and this was the moment we realized it was worth it: the…
The Defender Octa and Land Rover’s Return to True Adventure
“But would you drive it across Africa?” That was the question journalist and fellow adventurer Dustin Beatty tossed my way as we rolled back into base camp in Grand Junction, Colorado, dusty, exhilarated, and fresh off a day of pushing the new Defender Octa through its paces. For me, that question isn’t hypothetical. It’s the…
The Big Thing :: Where the Heart of Overlanding Came Home
The Big Thing event began with a simple idea: create something that feels like why we all fell in love with overlanding in the first place. Not for the gear. Not for the builds. But for the belief that adventure makes us better—because it brings people together and changes us along the way. So, we…