Toyota Motor North America (TMNA) has recently announced its significantly expanded participation in the upcoming 2023 Rebelle Rally, doubling its presence at the event with six teams, up from last year’s three.
Susann Kazunas, Vice President at Toyota Motor Manufacturing in Texas, said,
“Partnering with Rebelle Rally allows us to share amazing stories of resilience, determination, and uncompromised power that our team members and vehicles showcase during this challenging event. We invite everyone to join us in celebrating the durable trucks and the incredible women who embody the spirit of the rally.”
Comprised of a diverse group of professionals, these twelve Toyota team members will not only showcase their driving and navigation skills but also gain valuable insights into real-world off-roading experiences. The Rebelle Rally, an annual off-road navigation challenge exclusively for women competitors, spans over 1,400 miles of challenging terrain across the Nevada and California deserts. This year’s event is scheduled to take place from October 12 to 21, 2023.
Toyota’s teams will be equipped with a fleet of six vehicles representing various grades from the company’s popular off-road options. This lineup is a testament to Toyota’s enduring legacy in off-roading, highlighting their ability to conquer and endure any adventure. The participating Toyota employees represent various areas of the company, including CALTY Design (Calty Design Research Incorporated, created in 1973), Manufacturing, Production Engineering, and Research and Development.
Kristen Tabar, Group Vice President of Advanced Mobility Research and Development at Toyota Motor North America, emphasized the values of collaboration, perseverance, and excellence that Toyota holds dear, noting that the Rebelle Rally provides a perfect platform for Toyota team members to cultivate their skills, navigate challenging terrains, and work cohesively as a unit. These principles align with Toyota’s culture of teamwork and the pursuit of progress.
Toyota, a Silver sponsor of the event, continues its role as a presenting sponsor of the Rebelle Rally’s Live Webcast. This webcast will broadcast live updates, participant interviews, and insights from checkpoints along the rally route, delivering an immersive experience of the event.
Merging the passion for driving with the ultimate test of meticulous navigation, the Rebelle Rally assesses competitors’ abilities across an intensive 8-day competition. This event isn’t about racing for speed but a distinctive and rigorous challenge built upon elements such as course headings, concealed checkpoints, timing, and distance measurement. Participants rely on maps, compasses, and roadbooks to navigate this unique and demanding adventure.
As the competition unfolds, enthusiasts and fans worldwide are encouraged to follow Toyota’s teams and witness their triumphs and challenges as they navigate rugged terrains. You can catch the action on the live webcast of the Rebelle Rally at http://www.rebellerally.com/live.
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