Yakima Acquires Road Shower

As further evidence of the rapidly growing overland market, we are seeing larger (quality) camping and automotive brands acquire products that were niche just a few years ago. What better to pair with your roof tent and roof rack then a solar shower system?

I have used the Road Showers in the field and they are quite good, intuitive, and utterly simple/reliable. Add some pressure from the vehicle compressor and everything just works. I even found the water to get “hot” in the Arizona sun. The only important consideration is roof load- water being 8.34 pounds per gallon.

It will be exciting to see how the product is manufactured and integrated into existing Yakima products and systems. yakima.com | roadshower.com

Here is the press release in its entirety:

Yakima Announces Acquisition of Road Shower

The vehicle rack maker acquires all IP and existing inventory
LAKE OSWEGO, Ore., December 5, 2019 – Yakima, a pioneer in recreational cargo management solutions and outdoor specialty products, announced today that it has completed an asset acquisition of Road Shower, the leading on-vehicle outdoor recreation water transport system. Through the acquisition, Yakima will take ownership of Road Shower’s intellectual property and existing inventory as it works to transition production to its own facilities.

“We are thrilled to add Road Shower’s proven products to our ever-growing portfolio of industry-leading racks, cargo boxes, and outdoor specialty equipment,” said Yakima CEO Ryan Martin. “Road Shower is a natural fit for us in that it fulfills specific needs for a wide range of Yakima customers and facilitates greater enjoyment of the outdoors.”

Following on the heels of the launch or expansion of several key categories for
Yakima—including Truck, Basecamp, and Sportsman—Road Shower offers utility and versatility to adventure campers, anglers, surfers, bikers, kayakers, and anyone who wants to keep their gear, their vehicles, and themselves clean while out in the wild. “After four years of exploring options with Yakima, I couldn’t be happier to hand the Road Shower reins to such a forward-thinking, innovative group of people,” said Road Shower founder Joel Cotton. “I take comfort in knowing that the products I put so much into developing and bringing to market are now in such capable hands.”

Cotton began work on the first-generation Road Shower in 2007 after a frustrating experience trying to clean up with a solar shower after a long day of riding Utah’s White Rim Trail. In fact, Cotton mounted his very first Road Shower to a Yakima bike rack for transport. Fast forward 12 years and Road Shower is now in its fourth iteration, available in 4-, 7-, and 10-gallon capacities. “One of the things that drew us to Road Shower, aside from its quality, is the entrepreneurial
spirit that went into its development,” said Jonny Wood, Yakima Product Manager, Automotive Expansions. “Yakima came from humble beginnings, too, founded in a Yakima Valley machine shop some 40 years ago. We’re big fans of Joel and his vision and are excited to continue his great work.”

Road Shower will be available for purchase at Yakima.com beginning December 12. yakima.com

Scott is the publisher and co-founder of Expedition Portal and Overland Journal. His travels by 4WD and adventure motorcycle span all seven continents and include three circumnavigations of the globe. His polar travels include two vehicle crossings of Antarctica and the first long-axis crossing of Greenland. He lives in Prescott, Arizona IG: @scott.a.brady Twitter: @scott_brady