A rare 1996 Toyota Mega Cruiser has recently become the center of attention as it goes under the hammer at the Bring a Trailer online auction platform. This particular model is one of 133 units that were made available to civilian buyers, marking a distinctive chapter in Toyota’s history of automotive design, closely mirroring the rugged and military-inspired features of the American Humvee.
Despite its lackluster aesthetics, particularly in the front seating area, which bears similarities to the often-criticized interior of the Hummer H1, the Mega Cruiser is highly sought after by collectors. As of the latest reports, bids for this robust utility vehicle have already surpassed $100,000.
This left-hand-drive model stands out not only for its rarity but also for its classic white finish over gray upholstery, which enhances its stark, utilitarian charm. It boasts a 4.1-liter turbodiesel inline-four engine paired with a four-speed automatic transmission, featuring a dual-range transfer case that underscores its ability to navigate diverse and challenging terrains.
The Toyota Mega Cruiser was first introduced in 1995 as a heavy-duty four-wheel-drive SUV. It is the largest 4WD vehicle Toyota has ever produced, originally designed for military use and utilized by the Japan Self-Defense Forces. It was also adopted by prefectural police, the Japan Auto Federation, and fire/rescue departments.
The Mega Cruiser first debuted as a prototype at the 30th Tokyo Motor Show in October 1993, with production kicking off in late 1995 at Toyota’s Gifu Auto Body subsidiary. However, its production came to a halt in 2001, and sales officially ended in 2002 due to slow sales impacted by Japan’s stringent vehicle taxes and the impracticality of its size on the nation’s narrow streets.
Some Mega Cruisers made their way overseas as grey imports after production ceased, finding a niche among international collectors.
For more information or to view the auction, interested parties can visit the listing on Bring a Trailer at Bring a Trailer.
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