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Norweld Debuts the Elite Tray

Norweld has a reputation for innovation; they produce products that evolve from excellence towards perfection, a benchmark in their industry. That might sound like a mouthful of hyperbole but do yourself a favor and watch the video below, and you will likely agree that the Elite Tray is built to be damn near perfect.

At the core of the Elite Tray’s design philosophy is the integration of strength, lightweight construction, and a seamless aesthetic appeal. Constructed from high-grade aluminum, known for its corrosion resistance and strength-to-weight ratio, the Elite Tray promises to endure the most challenging conditions without succumbing to the wear and tear that plagues lesser materials. Aluminum’s lightweight nature also ensures that vehicle handling and fuel efficiency are not compromised, a critical consideration for long-distance travelers who rely on their vehicles for both transport and habitation.

The Elite Tray is not a one-size-fits-all solution; it is designed to cater to a wide range of vehicles and customer needs. It can accommodate various vehicle models in multiple sizes, from compact pickups to full-sized trucks. One of the standout features of the Elite Tray is its modular design. Norweld understands that overland travel requires a high degree of customization to meet the unique needs of each adventurer. To this end, they have engineered the Elite to be highly customizable, with a plethora of add-on options and accessories. From under-tray drawers and toolboxes for organized storage to canopy systems for shelter and additional cargo space, the Elite Tray can be tailored to suit your specific requirements. There is even a built-in water tank. Additionally, the tray can be left as is with sideboards and tailgate in place, or those can be removed for a flatbed configuration.

Durability is a hallmark of the Elite Tray, underscored by Norweld’s use of cutting-edge manufacturing techniques and quality materials. The tray’s structure is reinforced in critical areas to withstand the rigors of off-road travel, where impacts and stresses can compromise lesser builds. Additionally, the aluminum surface is treated with a protective coating to resist abrasion and environmental damage, further extending the life of the product. The Elite Tray will likely last longer than your truck.

Safety has not been overlooked in the design. Features such as high-visibility LED taillights and optional side and rear railing systems enhance vehicle and cargo safety. The Elite Tray’s aesthetic appeal is undeniable. Its sleek lines and robust construction add a distinctive look to any vehicle.

The good news for North Americans, which we alluded to earlier, is that the Norweld Elite Tray will likely reach American shores towards the end of 2024. The Elite Tray will be available initially for the Ford F-250 and the Ram 2500/3500 full-size pickups. Pricing will start at $17,500, not including installation or delivery. Yes, this is a premium product that commands a premium price.


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Graeme Bell is an author and explorer who has dedicated his life to traveling the planet by land, seeking adventure and unique experiences. Together with his wife and two children, Graeme has spent the last decade living permanently on the road in a self-built Land Rover based camper. They have explored 27 African countries (including West Africa), circumnavigated South America, and driven from Argentina to Alaska, which was followed by an exploration of Europe and Western Asia before returning to explore the Americas. Graeme is the Senior Editor 4WD for Expedition Portal, a member of the Explorers Club, the author of six books, and an Overland Journal contributor since 2015. You can follow Graeme's adventures across the globe on Instagram at graeme.r.bell