Tread Lightly and Nissan announced a partnership to promote responsible off-road recreation through marketing, stewardship, and education programs to ensure outdoor recreation opportunities remain accessible for current and future generations.
As part of this collaboration, Nissan will consult with Tread Lightly to ensure off-road activities are appropriately presented in promotional content. Nissan will also support conservancy projects near its manufacturing facilities in Mississippi and Tennessee.
Read more about this partnership in this unedited press release from Tread Lightly.
“Thank you to Nissan for working with Tread Lightly! to promote responsible outdoor recreation and off-roading through education and stewardship,” said Matt Caldwell, Executive Director of Tread Lightly!. “Promoting responsible off-roading in advertising helps reinforce the Tread Lightly! message and keep trails open for future generations.”
The first of these projects will be in the Delta National Forest located near Nissan’s Canton Vehicle Assembly Plant. The Delta National Forest is home to the only bottom-land hardwood national forest in the United States.
Because of excessive rainfall in the last few years, the forest experienced significant flooding, resulting in downed trees across roads and trails, as well as major damage to the US Forest Service Work Center on site. Nissan and Tread Lightly! will work with the U.S. Forest Service to help remediate the damage and reopen forest roads so that motorized outdoor recreation is again possible within the park.
Additional collaborative stewardship projects near Nissan’s U.S. headquarters and manufacturing facilities in Tennessee will be announced later in 2022. For more information on Nissan visit nissan.com.
About Tread Lightly
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs, and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at treadlightly.org.
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