Jeep’s 75th Salute Concept

As many of you will know from the onslaught of social media posts with Jeeps, Friday July 15th was the 75th anniversary of the day the Willys-Overland Motor Co. was awarded the U.S. government contract to build the first MB. A lot has changed since 1941, but the company’s ability to produce fun and capable vehicles has not. To honor the light reconnaissance vehicle that started it all, Jeep commissioned the Toledo Ohio plant to produce one very special concept based on the Wrangler Sport, and inspired by the Willy’s MB.


The goal was to make it as close to the original as possible, so FCA approved a few additions that you can’t get on your standard JK (sadly). They used a special OD paint scheme on both the body and fenders, installed heavy-duty steel bumpers and wheels, non-directional tires, and even swapped to a unique interior that screams 1940s military grit. Of course to do things right they had to remove a few things as well. The doors and roof were easy, but they also removed the roll bar which drastically changed the look and gave it the final push back to its roots.

Unfortunately Jeep didn’t exactly go overboard with photos of this vehicle. In fact they hardly took any, which means if you want to see the cool details and unique aspects up close, you’ll just have to watch the video below.

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Born and raised in Dallas, Texas, Chris didn’t receive a real taste of the outdoors until moving to Prescott, Arizona, in 2009. While working on his business degree, he learned to fly and spent his weekends exploring the Arizona desert and high country. It was there that he fell in love with backcountry travel and four-wheel drive vehicles, eventually leading him to Overland Journal and Expedition Portal. After several years of honing his skills in writing, photography, and off-road driving, Chris now works for the company full time as Expedition Portal's Senior Editor while living full-time on the road.