The unassuming Honda Element has always occupied a unique place in the overland world. When it first arrived for the 2003 model year, its boxy styling, washable interior, clamshell side doors, and practical layout divided opinions. Some buyers loved its unconventional appearance while others struggled to embrace it. Over time, however, the Element developed a devoted following among campers, surfers, mountain bikers, and overland travelers who discovered that functionality mattered far more than fashion.
Now, after nearly two decades away from the market, Honda is reportedly preparing to revive the Element as a 2029 model. The new crossover is expected to target the rapidly growing adventure vehicle segment, placing it directly against competitors such as the Ford Bronco Sport while bringing back one of Honda’s most beloved nameplates.
Old School
Somewhat reminiscent of a mini school bus, the original Element remained in production from 2003 until it was discontinued after the 2011 model year. Although sales gradually declined during its final years, its reputation only grew after production ended. Used values remained remarkably strong as outdoor enthusiasts continued seeking clean examples for adventure builds and camper conversions.
Part of that popularity came from the aftermarket. Companies such as Ursa Minor developed compact pop top camper conversions that transformed the humble Element into an impressively capable micro camper. Combined with the vehicle’s reliable four cylinder engine, available all wheel drive system, and cavernous interior, the conversion created a surprisingly practical overland platform before the explosion of van conversions really took off.
More than a few Honda Elements have even completed the entire Pan American Highway, traveling from Alaska to Argentina. Owners consistently praised the vehicle’s reliability, modest operating costs, and ability to carry camping equipment without the size and fuel consumption of a traditional SUV.
New School
Industry reports suggest the new Element will arrive during 2028 as a 2029 model year vehicle. Rather than recreating the original exactly, Honda is expected to reinterpret the concept using modern crossover architecture with a stronger emphasis on outdoor recreation and active lifestyles.
Pricing is expected to begin around $35,000, placing it directly alongside or undercutting well-equipped versions of the Ford Bronco Sport, Subaru Outback Wilderness, and Toyota RAV4 Woodland. That price point would allow Honda to attract buyers looking for an affordable adventure vehicle without stepping into larger and more expensive SUVs.
Nick Spero’s 5th Element camper conversion is an exercise in space-maximization.
Powertrain options will likely include Honda’s proven 2.0 liter hybrid system, which already powers several of the company’s current models. A turbocharged gasoline engine could also be offered on higher trim levels, while all wheel drive is expected to be available across much of the lineup. Honda has also hinted that future electrified versions remain a possibility as the company expands its hybrid and electric offerings.
Unlike the body on frame Bronco, the Bronco Sport has proven there is significant demand for compact unibody adventure vehicles that combine everyday practicality with genuine trail capability. Honda appears ready to enter that same market, leveraging the Element’s history while introducing updated technology, improved safety systems, and a more refined driving experience.
The Bronco Sport has been a big seller for Ford.
Expect features such as increased ground clearance, all terrain tires, roof rack options, integrated cargo management, and durable interior materials designed for muddy boots, wet gear, and active lifestyles. Factory camping accessories and outdoor focused trim packages would not be surprising either, especially given how successful those products have become across the industry.
The times continue to change
Camping, mountain biking, climbing, kayaking, skiing, and overlanding are now so mainstream that major automakers are responding with vehicles built specifically for those lifestyles.
If Honda captures the spirit that made the original Element such a cult favorite while adding the capability and technology today’s buyers expect, the 2029 Element could once again become one of the most versatile adventure vehicles on the market. Fingers crossed the aftermarket will once again step up to make the new Element as versatile and functional as the much-loved original.
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Images: fifthelementcamping.com, Honda, Ford
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