ARB 4×4 Accessories has just announced a strategic partnership with the Ford Motor Company in developing a complete line of aftermarket accessories for the new Bronco platform. Not only have these accessories been developed to match Bronco’s heritage and performance, but they will also flawlessly integrate into the vehicle’s original design, thanks to a collaborative effort between ARB and Ford engineering teams.
Everything necessary for this integration, from chassis structural design, roof-load-carrying capacity, suspension travel, snorkel air intake, air systems routing, and fridge/freezer wiring was designed with Ford’s support, utilizing CAD, vehicles, and the design team that brought the new Bronco to life.
ARB’s Bronco accessories are ready for vehicle launch this summer and will be available through over 1,000 authorized Ford dealers and ARB retailers across North America. But this collaboration has been in the works since the early stages of Bronco’s rebirth when Ford called in ARB USA President Doug Pettis as part of a panel of industry experts for consultation.
“Ford took a completely new approach to customer-centric design with the Bronco,” said Pettis. “Personalization and customization is in the DNA of this project. Ford went the extra mile to ensure the Bronco was built to be accessorized, modified, and personalized to suit the demands of the consumer—especially the overland traveler.”
“ARB’s manufacturing expertise, powered by innovative engineering and design, has been the driving force behind our growth for over four decades,” said Pettis. “The unique combination of ARB’s aftermarket presence and our 35-year history working with OEs as a tier-one manufacturer around the globe was the primary driver of Ford’s decision to onboard ARB.”
Learn more about this exciting collaboration on ARB’s website, here.
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