Jeep has announced an expansive, year-long celebration to mark its 85th anniversary, unveiling a rolling series of 12 limited-edition Wrangler models that will debut on the 12th day of each month throughout the coming year. The campaign begins with the reveal of the 2026 Jeep Wrangler Moab 392, a V-8-powered model designed to set the tone for what the brand describes as a sustained tribute to capability, individuality, and the cultural legacy that has shaped Jeep for more than eight decades.
The Twelve 4 Twelve program serves as both a celebration and a creative platform. With more than seven million Wranglers sold, Jeep is using these monthly releases to trace the model’s evolution while emphasizing the qualities the brand identifies as central to its identity: durability, open-air freedom, and an ability to evolve without losing its unmistakable character. Jeep CEO Bob Broderdorf says each edition will interpret those traits in its own way. He explains that the initiative is designed to honor a lineage shaped by off-road leadership and an adventurous spirit, while keeping customers engaged through a steady cadence of new releases.
The first model in the series, the 2026 Wrangler Moab 392, reintroduces the 6.4-liter V-8 engine, which has become a hallmark for performance-oriented Jeep buyers, despite the general consensus that this engine previously required more in terms of fuel, cooling, and maintenance than more modest units. Broderdorf describes the Moab 392 as a purpose-built machine engineered around a back-to-basics philosophy. The model combines significant power with a focus on simplicity, an approach the brand says was shaped by direct feedback from the Jeep community. With 470 horsepower and 470 pound-feet of torque, the Moab 392 is designed to strike a balance between everyday drivability and the capability required for more demanding terrain.
The launch of the Twelve 4 Twelve lineup is supported by a slick and nostalgic marketing campaign called Operation Airdrop, which draws from the brand’s wartime origins, and a heavy sprinkling of the Jeep duck throughout the marketing material. Jeep is highlighting the historic role of the Willys MB, famously deployed onto battlefields by parachute nearly eighty-five years ago. The new campaign leverages that history as a symbolic foundation, connecting past and present through a series of digital films and social media releases produced in partnership with the Chicago-based agency Highdive. The videos include AI-generated visual effects by 1986 Studios and contain visual clues—referred to as “feathers” (true to the duck theme)—that hint at upcoming special editions. These clues also appear on Jeep’s website, encouraging viewers to examine each release closely as the yearlong sequence unfolds.
Olivier Francois, global chief marketing officer for Stellantis, says that the airdrop theme unites product, place, and purpose by framing each special-edition reveal as a modern interpretation of a defining moment in Jeep’s history. While the contemporary meaning of “airdrop” has shifted in the digital era, the campaign intentionally reconnects it to the company’s origins, reinforcing the idea that no other American automotive brand possesses quite the same wartime heritage.
The Moab 392 itself draws on several strands of Jeep tradition. Its name pays tribute to Moab, Utah, a long-standing pilgrimage site for off-road driving and a central landmark of Jeep culture. The model also nods to the sixtieth anniversary of the Easter Jeep Safari, which is hosted annually by the Red Rock 4-Wheelers in Moab. Jeep says the edition continues its commitment to supporting land-use projects, conservation initiatives, and the preservation of off-road recreation areas that are critical to the Jeep community.
In terms of specification, the Wrangler Moab 392 pairs its V-8 powertrain with components intended to enhance capability and durability. It features a 4.56 axle ratio, a full-time Selec-Trac transfer case with a 2.72:1 low-range ratio, and beadlock-capable seventeen-inch wheels fitted with thirty-five-inch all-terrain tires. Additional equipment includes a cold-air intake hood with a water separator, a dual-mode exhaust system, rock-protection sill rails, and a body-color hardtop. The interior is equipped with heated black Nappa leather seats, a premium Alpine audio system, and a 12.3-inch touchscreen display featuring navigation. Optional features include a Sky One-Touch power top, an 8,000-pound Warn winch, and all-weather floor mats.
Orders for the 2026 Wrangler Moab 392 are now available, with pricing starting at $79,995 (plus destination charges). Jeep will reveal the next limited-edition Wrangler on December 12, continuing the monthly cadence that will define the anniversary year.
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