Overlanding is booming, and there’s no shortage of YouTube videos documenting vehicle travel. Subsequently, it takes a channel and story decidedly unique and inspiring to stand out, and Toyota World Runners are the perfect example. I lost track of how many conversations I heard Toyota World Runners mentioned, and after reading Graeme Bell’s feature vehicle piece on their epic custom Land Cruiser Chinook, I had to find out more.
In this day and age, success on YouTube is no easy challenge and, generally speaking, requires immense dedication and patience. In the past, production quality was fundamental to success, but nowadays beautiful 4K footage is commonplace. Creators cannot solely rely on their videography but must instead learn how to use stunning visuals to tell meaningful stories (with the aid of compelling narration, music, educational/historical insights, and more). Still not convinced? Then check out Toyota World Runners channel because they nailed it.
Today we’re taking a look at their Pan-American Series and, more specifically, the episode titled “Overlanding Mexico is Not What You Think….It’s Better.” Right from the get-go, the production value is amazing, and the combination of dramatic music alongside Matthew’s smooth and informative narration immerses you in the journey. We join the duo as Stacey recovers from serious food poisoning as they make their way south to the region of Oaxaca, where heavy rain floods the roads, turns trails to mud, and sends the couple to a campsite earlier than planned. As overlanders, we sometimes see RV camping as somewhat inferior to hard-to-reach wild camps, but Matthew and Stacey discuss the benefits of these locations with particular reference to them being a hub for like-minded travelers. After some essential maintenance at a local garage, they’re back on their way along breathtaking backroads. The cinematography, especially the aerial work, is exceptional throughout, and as a fellow pilot, it was clear they were willing to navigate some pretty technical scenarios to get the shot. This installment concludes with delicious local cuisine, a dreamy beach day, and a surf campsite.
At the end of the episode, Matthew states: “We’ve been working hard every week to bring you the best content and to grow this channel,” and it really shows. It’s amazing that a select few creators are able to produce something that wouldn’t look out of place on one of the major streaming services. I couldn’t subscribe fast enough and will be enjoying each new episode as the journey continues (they also have an excellent website).
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