On a long enough timeline, history generally repeats itself—and in the case of the Ford Bronco, we’re sure a few of you have been waiting for this moment.
That’s right, the Bronco is returning, and this time, there’s a whole family. Ford has announced the return of the Bronco brand with three new models: the 2-door, 4-door, and Sport, which they describe as “Built Wild SUVs.” Customers can begin reserving the new Bronco models with a $100 refundable deposit beginning on July 13, 2020. But that’s not all. Ford has also announced US-based off-road driving schools and a unique community for owner and enthusiast engagement in support of their reimagined Bronco brand.
The new Ford Bronco is “engineered to deliver thrilling and confident off-road experiences that build on the original 1966 Bronco DNA and racing heritage,” says Ford. But we’re living in 2020, so expect to see the addition of some modern tech as well as “adventure-ready attributes” that cater to today’s outdoor enthusiast.
“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work, and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”
For those of you wanting a proper look at the new Bronco, Ford will be revealing the all-new models July 13 at 8:00 p.m. EDT across Disney network channels, National Geographic, ESPN, and ABC as the Bronco reservation system opens.