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Lindeco Genuine Powersports—venturing into the US market and partnering with Enduristan Luggage


Though there is heated debate over what’s better—soft bags or hard cases—the moto industry is seeing more companies producing soft bags than ever before. Enduristan, for example, is known for “tough, durable, and truly 100% waterproof luggage” for ADV bikes—their bags are now being sold exclusively through Lindeco Genuine Powersports (LGP), a US distributor.

enduristan soft bags

“Enduristan has been building the world’s toughest 100% waterproof adventure bike luggage for many years,” said Andres Escobar, President of Lindeco Genuine Powersports. “We can’t wait for everyone to experience using Enduristan luggage on their next epic adventure ride here in the US.”


Enduristan is just one of several premium ADV brands LGP has started to distribute throughout North America. Other top brands include Mitas Tires and MSC Moto steering dampers. In August, the company announced expansion into the US powersports market, and a new website promises “easy access to the latest premium adventure bike equipment and accessories.”

“We are thrilled to be expanding into the US Powersports market,” said Andres Escobar. “I have always been passionate about motorcycles, and this new venture allows me to combine my love of motorcycles with our expertise in the distribution of premier motorcycle parts and accessories to US customers and dealers.”

LGP comes to North America with over 60 years (except the website says 50) of automotive parts distribution along with four years as a distributor for powersports in Latin America.


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Heather Lea has traveled to over 60 countries, 40 of which were on a BMW F 800 GS during a 708-day round-the-world motorcycle adventure with now-husband, Dave Sears (Trip Blog: Riding Full Circle). Heather has been a freelance writer for over twenty-five years and a book and magazine editor for more than fifteen. Aside from Expedition Portal, her stories can be found in Overland Journal, Canadian Geographic, Kootenay Mountain Culture, and Canadian Alpine Journal. She loves doing anything in the backcountry, including backpacking, four-wheel-driving, ski touring, and climbing. Heather is a Canadian now living in Bellingham, WA. Find her on Instagram @writer_heather_lea or on Facebook @heatherleawriter.