Land Rover recently held the TReK 2022 adventure competition for U.S. and Canadian retailers. The winning retailer, Rochester New York, has won for the second year in a row. The 2022 event took place across several states, beginning at Jaguar Land Rover North America with headquarters in Mahwah, New Jersey, and culminating at the Land Rover Experience Center in Manchester, Vermont. Following the winning team in a close battle for second and third place were Land Rover of Los Angeles, California, and Land Rover Calgary, Canada, respectively.
The two-day TReK 2022 competition took place in September, and early October was inspired by the original Camel Trophy competition. The competition was designed for Land Rover retailer staff to educate and test their off-road driving expertise across the U.S. and Canada in off-road driving, navigation, and team collaboration.
“Our congratulations to the top three winning retailers, along with all of the 300 participants from across North America who demonstrated their competitive spirit in this year’s Trek competition. We are all so proud of the skill and determination the teams demonstrated, exemplifying the capability built into every Defender.”
said Joe Eberhardt, President, and CEO, of Jaguar Land Rover North America.
One hundred three-person teams (90 from the U.S. and ten from Canada) – each representing the various sales regions for Land Rover across the U.S. and Canada – competed in head-to-head team and group challenges. The teams competed in a series of 100 identically customized 2023 Land Rover Defender 110 vehicles for the Regional Trials.
The qualifying retail teams that competed in the Land Rover TReK 2022 finals were:
· Land Rover North Atlanta
· Land Rover Buckhead
· Land Rover Richmond (Canada)
· Land Rover Tulsa
· Land Rover Freeport
· Land Rover Roaring Fork
· Land Rover London (Canada)
· Land Rover Woodland Hills
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