Every year, tens of thousands of enthusiasts attend the Jeep Beach event in Dayton Beach, Florida. Jeep Beach 2025 proved to be the next chapter in the ongoing adventure for the East Coast Jeep community, unfolding against the backdrop of Florida. This year, over 30,000 Jeep enthusiasts from every walk of life converged on the coast. With more than 5,000 vehicles registered, the sight of a sea of Jeeps, each with its own story and character, was a reminder of the unique bond that unites the community. The air buzzed with excitement and filled with sand and dust as enthusiasts drove on the beach and took their turn at the obstacle course. jeepbeach.com
Presented by Hankook Dynapro Tire
The obstacle course was their best ever, designed to challenge both skill and vehicle capability, were attendees can line up, sign a waver, and then push their machines to the limits across a stock vehicle, intermediate, and advanced course. We took our Expedition Portal project Jeep 4Xe across the course, recently fitted with a set of Nomad wheels, Hankook Dynapro XT tires, and a new ARB stubby bumper with Warn winch.
Driving along the beach also became a rite of passage for many, showcasing the beauty of the coastline. It is so rare to be able to drive on the beach in the USA, but it is still possible in Daytona.
The atmosphere was electric (it might have been the stereo amplifiers) and I learned to appreciate the art of adding lights and speakers to a Jeep.
Live music, great food trucks, and charity events added layers of richness to the experience, transforming Jeep Beach 2025 into more than just a gathering—it has become a vibrant community. As the sun set on this year’s event, the resounding sentiment was clear: the Jeep Beach family will eagerly await the next adventure.
