Ford Unveils Overland Concept at Bronco Super Celebration East

Currently taking place in Townsend, Tennessee, the Bronco Super Celebration East is an event dedicated to all things Bronco. And Ford is present, making sure we continue to see just how fun and versatile the new Bronco can be with a Bronco overland concept build. This special 4-door model is on display at the event alongside the 2-door and sport models, and it demonstrates how far factory-backed accessories and personalization can go to deliver a 4WD that is ready for your biggest overland adventures.


The concept vehicle stats with the Bronco 4-door Badlands edition in Ford’s Area 51 color scheme with additional equipment for off-highway performance. The addition of the high-performance, off-road stability suspension (H.O.S.S.) system with Bilstein position-sensitive dampers, 2.3-liter EcoBoost engine with a class-exclusive 7-speed manual transmission, 17-inch Fifteen52 Turbomatic heavy-duty wheels in asphalt black, and 35-inch BFGoodrich LT315/70R-17 mud-terrain KM3 tires seek to deliver an extremely capable Bronco. A Warn winch adorns the modular steel bumper with a Yakima rooftop tent and factory rack on top. A 1×40 Rigid light bar with six additional Rigid pod lights surround the vehicle for 360-degree lighting. Finally, a bumper-mounted CB antenna provides coms while traveling.


Inside Bronco, a cargo management system with an ARB refrigerator on slides, a cooking kit, and a stove are all ready to prepare an outdoor meal with the help of the tailgate table. Rigid MOLLE panels in the rear quarter windows provide additional storage/mounting points for essential gear and cargo.

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When he's not publishing campervan content or gear reviews on ExPo, Matt Swartz is honing his paragliding skills, hiking a 14er, or exploring the backroads of Colorado. His love of travel has seen him bike across the United States, as well as explore more exotic destinations like the Amazon basin and Patagonia. Matt spent three years living in a 1964 RV with his partner, Amanda. He's worked as an Interpretive Ranger and Wildland Firefighter and his photography and writing has been published in Rova Magazine, the Leatherman blog, 'Hit The Road' by Gestalten Publishing, and Forbes.