“The Bronco outdoor lifestyle brand of all-4×4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Austin. Bronco and Bronco Sport owners and order holders can receive complimentary instruction on how to take their SUV off-road.”
The Off-Roadeo experience will challenge Bronco drivers across 50 miles of curated trails over a day and a half, whilst demonstrating the capability and all-terrain performance of their all-new Bronco SUV, Bronco Sport Badlands, and First Edition SUV. This is not the only Off-Rodeo adventure park, with others opening later in the year in Mt. Potosi, Nevada; Moab, Utah; and the Northeast United States.
Lindsey Laporte, Bronco Experiences Manager, states: “Bronco is more than a vehicle, it’s an outdoor brand, and the Bronco Off-Roadeo will help bring it to life. It’s an immersive experience, and Bronco owners will come away with a greater level of off-road skills and a more thorough understanding of Bronco capability, all while being introduced to the Bronco Nation community.”
The locations feature off-road courses that have been expertly designed with the help of legendary names in off-roading, such as Professional Fun-Haver Vaughn Gittin Jr., King of the Hammers champion Loren Healy, and renowned off-road experiential manager Bob Burns. The courses challenge attendees with “hardcore desert running, rock crawling and trail riding.”
The Horseshoe Bay location promises “stunning sunsets and rugged ranches where wild broncos run free. Bronco 4×4 enthusiasts will feel right at home behind the wheel learning to navigate the private trails, steep hills and craggy ledges of central Texas.” The experience is geared towards beginners and experts alike, and begins with a 90-minute, hands-on tutorial designed to educate owners on features such as the Trail Control and Terrain Management System with G.O.A.T Modes (“goes over any type of terrain”). Further still, owners get to trial the company’s off-road technology such as the FordPass Performance app with off-road navigation, stabilizer bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear differential lockers, and 360-degree camera system with spotter view. The tutorials are led by trail guides who run through the technology and demonstrate how to best utilise these tools off-road. Additionally, the experience covers trail etiquette and recovery techniques (including how to equip and use gear like recovery straps, winches, and Hi-Lift jacks). There’s an option for owners to venture out on either two- or four-hour trail drives that are intended to challenge their skills and highlight vehicle capability. The Off-Rodeo also offers various outdoor extensions, which include activities such as kayaking, fly-fishing, whitewater rafting, or mountain biking. The day ends around a campfire, where attendees can share their experiences while “building the Bronco community among new friends.”
Laporte states: “The Bronco Off-Roadeo doesn’t begin and end with off-roading. Trail riding is at the heart of each adventure, but visitors can complement their trail drive with other outdoor activities. And they’ll learn about the importance of treading lightly and treating the trails and nature responsibly.”
Bronco owners need not scratch their personal vehicle and instead can drive a model provided that’s similar to their own. Attendees are responsible for transportation to and from their experience, as well as overnight accommodations. Friends and family can join for a fee, as can non-Bronco owners. Each Bronco Off-Rodeo location offers stay-and-play packages with area hotels or resorts, such as the Horseshoe Bay Resort, a premier lakeside golf resort near the Texas venue. Initial registration is only open to owners and order holders of a Bronco or Bronco Sport Badlands vehicle. Those still waiting for the arrival of their vehicle can get behind the wheel of a Bronco before taking delivery, and will receive a $250 voucher to use toward gear from the Bronco Off-Rodeo, or to apply to the cost of bringing a guest with them or toward optional adventure experiences.
The Bronco Off-Rodeo is a great opportunity for new owners, prospective buyers or those simply interested in off-road driving to get behind the wheel of a Bronco and navigate a range of carefully curated off-road challenges in a safe and exciting environment.
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