Detroit-based automotive manufacturer GMC, and Oregon-based overland vehicle manufacturer, EarthCruiser, have announced their collaboration to create an innovative overlanding upfit solution for electric vehicles (EVs). The companies plan to integrate EarthCruiser’s renowned overland vehicle and global field expertise with GMC’s world-class reputation for designing and building premium off-road EV trucks and SUVs to create a new way for customers to explore the world.
The partnership aims to provide zero-tailpipe-emission solutions to the overlanding arena while inspiring customers to get out and see all the world has to offer in a truck and overlanding solution they can trust. Working with EarthCruiser’s research and design division ECI (EarthCruiser Innovations), GMC is collaborating in the design and development process for a next-generation overland upfit solution for electric vehicles that will be integrated onto the HUMMER EV Pickup.
GMC is committed to an all-electric future, and its commitment to this space is no exception. The brand revealed the HUMMER EV Pickup, the world’s first all-electric super-truck in 2020, followed quickly by the HUMMER EV SUV in 2021. GMC then announced the Sierra EV Denali, making it the first and only brand with three all-electric truck offerings. You can read Scott Brady’s review of the Hummer EV here.
GMC’s executive chief engineer for Battery Electric Trucks, Josh Tavel, said the company had an instant connection with EarthCruiser, a leader in the overland community, and shared a similar vision to accelerate the zero-tailpipe-emissions future. EarthCruiser products have proven their performance in environments worldwide, and this collaboration looks to leverage EarthCruiser’s renowned engineering expertise in the overland and off-road vehicle development space.
The companies have come together in their shared vision to develop top-tier, zero-compromise adventure vehicles, leveraging EarthCruiser’s engineering technologies, resulting in unique and innovative self-contained living habitats while keeping capability and agility at the forefront.
EarthCruiser’s CEO and Founder, Lance Gillies, said the company designs its vehicles to thrive in the most extreme, challenging environments imaginable. As they consider the future of overlanding, they continue to look toward key technologies like electrification that will help them explore for decades. Electrification presents exciting opportunities for overland use, such as precise torque control over terrain and ease of use.
The GMC HUMMER EV overlander concept is set to be unveiled in late summer 2023, which is much sooner than we initially anticipated!
More information can be found on gmc.com and earthcruiser.com.
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