Eagle Creek, the luggage and backpack brand owned by VF Corporation since 2007, has confirmed that it will cease business operations by the end of the year due to “strategic and financial concerns.”
The company was founded by Steve and Nona Barker in 1975 in the San Jacinto Mountains of California, where they ran a retail store called Mountain People. Their focus was shifted full time into pack manufacturing and today specialise in “outfitting the traveller to help make their experience better and the discoveries greater.” Over the years, Eagle Creek has won multiple awards, including Gear of the Year Award from Men’s Journal and a Travel Award from Outside magazine. The Eagle Creek website additionally offers adventurers a superb travel blog, which provides expert advice on a range of useful topics such as Destination Inspiration, Packing Organization, Travel Resources and Tips, Family Travel, LiveWorkTravel, and much more. It really is a superb reference for the travelling community.
Craig Hodges, VF’s vice president of corporate affairs and communications, stated: “Yesterday we announced internally that after much evaluation and consideration, VF has decided to wind down the operations of the Eagle Creek brand.” Hodges continued by explaining it “no longer makes strategic or financial sense” and that “a small number of Eagle Creek roles will be eliminated.” He also added that “some associates, however, will transition into roles that will fully support our JanSport and Eastpak brands. Our highest priority is to support every associate as they either transition away from VF or into a new position within the company.”
VF states that Eagle Creek is set to close by late fall, and I have to say, that’s a real shame. The products represent years of design and innovation, whilst their website is a fantastic resource for travellers like myself. If you’d like to know more about them, check out the links below.
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