New Headquarters for Norton Motorcycles

After a long time holding it a secret, Norton Motorcycles has finally disclosed its new headquarters, located in Solihull, West Midlands, UK. The 73,000 square foot building is said to be the company’s most advanced facility in its 123-year history with the capacity to manufacture up to 8,000 motorcycles annually.

norton motorcycles

It looks like every aspect of the new facility is top-notch: spacious and bright with the state-of-the-art equipment keeping the high standards Norton is known for with their carefully crafted masterpieces. More like a museum than a workplace, Norton’s headquarters encompasses gleaming showrooms for classic race and touring bikes. What you may not see behind the scenes are the company’s labs and design hubs where the future looks as bright and shiny as the new models rolling off the assembly lines. Norton also seems especially excited about having all departments under one roof where staff members can come together and realize their ideas and inventions in a stimulating environment.

norton motorcycles lab tech welder

With a strong investment from TVS Motor, a multinational Indian automotive company, Norton is poised to get these beautiful motorcycles back on the market. It looks like they’re well on the way to upcoming success.

norton motorcycles showroom

For more about the new headquarters and what else the company has planned, see the Norton website.


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Heather Lea has traveled to over 60 countries, 40 of which were on a BMW F 800 GS during a 708-day round-the-world motorcycle adventure with now-husband, Dave Sears (Trip Blog: Riding Full Circle). Heather has been a freelance writer for over twenty-five years and a book and magazine editor for more than fifteen. Aside from Expedition Portal, her stories can be found in Overland Journal, Canadian Geographic, Kootenay Mountain Culture, and Canadian Alpine Journal. She loves doing anything in the backcountry, including backpacking, four-wheel-driving, ski touring, and climbing. Heather is a Canadian now living in Bellingham, WA. Find her on Instagram @writer_heather_lea or on Facebook @heatherleawriter.