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Grit, Rigor, and Fun: Inside the Success of INEOS Grenadier

ineos grenadier

This episode explores the core values of grit, rigor, and humor that drive INEOS Automotive and its revolutionary overland vehicle, the Grenadier. Hosted by Scott Brady, the conversation delves into the personal and professional adventures of Lynn, a key executive at INEOS. They discuss Lynn’s memorable African journey, the strategic expansion of INEOS in the US market, and the importance of continuous product innovation. Lynn shares insights on building a passionate team, the complexities of the automotive supply chain, and the leadership lessons learned from Sir Jim Ratcliffe. Whether you’re an automotive enthusiast or simply curious about the INEOS Grenadier, this episode provides an in-depth look into how determination and a love for adventure are reshaping the overland travel industry.

Overland Journal Podcast Episode 222

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Guest Bio

Lynn Calder

Lynn Calder was appointed CEO of INEOS Automotive in December 2022, having spent most of her career in the petrochemicals and energy sectors. Lynn has worked within the INEOS Group for five years, with previous roles including CEO of INEOS Composites and Commercial Director of INEOS Phenol. Before joining the INEOS Group in January 2017, Lynn worked as an investor for a specialist private equity fund in the energy sector for 8 years. Before this, she spent 8 years working in various commercial roles for Talisman Energy, latterly as Non-Operated Interests Manager. Lynn is a keen sportswoman in her spare time and enjoys participating in endurance running, triathlon, road cycling, and adventure racing.

ineos grenadier

Host Bio

Scott Brady

Scott is the publisher and co-founder of Expedition Portal and Overland Journal and is often credited with popularizing overlanding in North America. His travels by 4WD and adventure motorcycle span all seven continents and include three circumnavigations of the globe. His polar expeditions include two vehicle crossings of Antarctica and the first long-axis crossing of Greenland. @scott.a.brady

ineos grenadier

Image: Scott Brady

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Ashley Giordano completed a 48,800-kilometer overland journey from Canada to Argentina with her husband, Richard, in their well-loved but antiquated Toyota pickup. On the zig-zag route south, she hiked craggy peaks in the Andes, discovered diverse cultures in 15 different countries, and filled her tummy with spicy ceviche, Baja fish tacos, and Argentinian Malbec. As Senior Editor at Overland Journal, you can usually find Ashley buried in a pile of travel books, poring over maps, or writing about the unsung women of overlanding history. @desktoglory_ash