We live in a throwaway society. Most products are designed with a limited lifespan, or even for one-time use. Stores have found themselves in a race to the bottom, with products that keep getting cheaper, and customers who continue to demand lower prices. The solution, sadly, has been to throw quality out of the window and outsource as much as possible to large factories in underdeveloped countries. Like most people starting out, I purchased plenty of this cheap crap, and through many hard lessons and frustrating experiences, learned to appreciate the saying, “Buy once, cry once.” It’s a concept my grandfather loved—if you buy the high-quality product the first time, you’ll rarely be disappointed. Given that I’m still using his pocket knife from the 1940s, I’d say he was right.
Unfortunately, finding these quality goods is becoming harder and harder these days, which is why we get excited when we see a manufacturer like Triple Aught Design announce a new product. Their latest release is part of a larger project known as the Foundry, their “forge for special fabrications, unique colorways, and product experiments.” It’s called the White’s MP service boot and is inspired by the US Army and Airforce boots used at the start of WWII. Each is hand sewn with real leather, and custom ordered to each buyer’s demands. The TAD edition features gunmetal eyelets, gunmetal topstitching throughout, triple-needle toe cap stitching, and the TAD logo on the outside quarter of both boots.
Like all of Triple Aught’s products, this boot will not come cheap, but it is also extremely stylish, useful, and built to last a lifetime. To learn more, check out the video below, and then order your pair on their website here.