The name Samlaren means “Gatherer” in Swedish and it is a new limited-release clothing line from Fjällräven that is made from surplus materials, aka fabric scraps. The idea behind the new line is simple: reduce waste, create value, and do right by the environment. Fjällräven has always approached its manufacturing process with a concern for environmental impact, and with the Samlaren line, they continue to do so while innovating toward a more sustainable and circular business model.
“Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, we’re acutely aware of this impact and we do our utmost to keep our environmental footprint as small as possible.”
Samlaren is characterized by bold and playful color combinations of Fjällräven’s tried and true fabrics. Starting this March, the Samlaren line launches with reinvented versions of the well-known Greenland jacket and Kånken backpack, both of which utilize G-1000 fabric for hard-wearing, weather-resistant performance.
Learn more about Fjallraven’s new Samlaren line of clothing, here.
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