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David Sullivan on Military and Automotive Leadership

David Sullivan - Overland Journal Podcast

Overland Journal Podcast Episode 203

In this episode of the Overland Journal Podcast, host Scott Brady speaks with David Sullivan, a seasoned veteran of the automotive industry. David shares his journey from serving as a Marine officer to becoming a marketing director at Subaru and now at Ineos for the new Quartermaster. The conversation delves into his military background, his significant contributions at Ford, including innovative engineering feats on the F-150, and his pivotal role in the launch of Subaru’s wilderness models. David also discusses his current endeavors at Ineos, highlighting the exciting potential of the Grenadier and Grenadier Quartermaster vehicles. Through engaging stories and insights, this episode provides a unique look into the life and career of an automotive executive committed to pushing the boundaries of adventure and innovation.

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Tune in using the link below, watch on our YouTube channel, or download the episode on your favorite podcast player.

2024 Ineos Grenadier Quartermaster

Guest Bio

David Sullivan

David is the Director of Marketing and Communications at Ineos USA. He is a professional and dynamic leader with a background in brand and product marketing, digital marketing, integrated marketing communications, product planning, marketing operations and project management, connected car programs, chassis engineering, total vehicle integration, noise vibration and harshness engineering, program management, leadership, and design integration.

Has led product programs responsible for over $1 billion in total engineering and sourcing costs, as well as led marketing launch teams in the past year with over $140 million in media and production budgets. David enjoys translating technical or complex topics into consumer-facing language with intelligence and fact-driven insights.

David Sullivan

Host Bio

Scott Brady

Scott is the publisher and co-founder of Expedition Portal and Overland Journal and is often credited with popularizing overlanding in North America. His travels by 4WD and adventure motorcycle span all seven continents and include three circumnavigations of the globe. His polar expeditions include two vehicle crossings of Antarctica and the first long-axis crossing of Greenland. @scott.a.brady

Listen More: Jessy Muller Takes the Slow Road

Images: Ineos, David Sullivan, Scott Brady

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Stephan Edwards is the Associate Editor of Expedition Portal and Overland Journal. He and his wife, Julie, once bought an old Land Rover sight unseen from strangers on the internet in a country they'd never been to and drove it through half of Africa. After living in Botswana for two years, Stephan now makes camp at the foot of a round mountain in Missoula, Montana. He still drives that Land Rover every day. An anthropologist in his former life and a lover of all things automotive, Stephan is a staunch advocate for public lands and his writing and photography have appeared in Road & Track, The Drive, and Adventure Journal. Contact him at edwards@overlandinternational.com and @venturesomeoverland on Instagram.