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Ford Introduces Bronco Updates to Increase Market Share in 2025

Ford has revealed a range of updates for the 2025 Bronco; the SUV sold almost 90,000 units in 2024 despite supply chain issues and a tumultuous economy. The 2025 Bronco continues the company’s dedication to off-road capability while integrating new features in style, technology, and comfort. Building on the Bronco’s “Built Wild” legacy, the 2025 model offers enhanced options for adventure seekers looking for both rugged performance and a more refined driving experience.

Bronco Brand Manager Jason Hyde said,

“Our customers asked for a smarter, better equipped, and more stylish Bronco that was more livable everyday and just as capable of off-road adventures. We responded with new standard technology and comfort features, heritage-inspired trims and options, and a durable exterior protection option, all so Bronco remains unmistakable on the road.”

Ford

The 2025 Ford Bronco builds on its signature “G.O.A.T.” modes, a feature that automatically adjusts vehicle settings to navigate varied terrain, including sand, mud, and rocky paths. This functionality allows drivers to handle various environments, which is ideal for those who frequently venture into challenging landscapes. Ford has maintained the powertrain options from the previous model, delivering turbocharged engines that ensure adequate torque for both city driving and rugged trails. For Sasquatch models, new 35-inch Goodyear Territory tires, optimized for both off-road performance and reduced highway noise, enhance the Bronco’s on and off-trail usability.

Ford

Technological upgrades feature prominently, with an enhanced infotainment system running Ford’s SYNC 4 on a larger touchscreen. This system includes wireless Apple CarPlay and Android Auto, offering seamless device connectivity for navigation, media, and communication. A redesigned digital instrument cluster, customizable with diverse display options, presents essential driving data in a clear, engaging way. Over-the-air updates mean drivers can keep the Bronco’s software up-to-date remotely, minimizing the need for dealership visits.

Ford Ford

Safety has also been prioritized in this model. Ford’s Co-Pilot360 suite includes adaptive cruise control, lane-keeping assist, and automatic emergency braking, enhancing driver assistance for both on-road and off-road scenarios. The Bronco’s intelligent 4×4 system now integrates with these safety features to offer added stability on uneven surfaces. The cabin interior includes adjustable, heated seats, increased storage options, and improved insulation, reducing road noise and enhancing the sound quality of the upgraded audio system.

Customization options will also be expanded in the 2025 Bronco. Buyers now have more choices for paint colors and finishes, and a new factory-installed matte clear film adds a matte finish to any color in the Bronco’s range while protecting the paint from environmental wear. This option is available in two- and four-door body styles across non-Raptor trims.

The interior has been updated with new materials, enhancing durability for outdoor conditions and comfort for everyday use. The Black Appearance package is among the new aesthetic options, which joins the Free Wheeling and Stroppe Special Edition models for a more understated, stealthy look. This package includes a Shadow Black hardtop, black accent details on the mirror caps, door handles, fender flares, and a black grille with white “BRONCO” lettering.

The 2025 lineup is now available to order and sees the return of the Base trim after a brief hiatus, while the Black Diamond trim is now available as a package for the Big Bend, providing further options to customize the Bronco according to different needs and preferences.

ford.com

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Graeme Bell is an author and explorer who has dedicated his life to traveling the planet by land, seeking adventure and unique experiences. Together with his wife and two children, Graeme has spent the last decade living permanently on the road in a self-built Land Rover based camper. They have explored 27 African countries (including West Africa), circumnavigated South America, and driven from Argentina to Alaska, which was followed by an exploration of Europe and Western Asia before returning to explore the Americas. Graeme is the Senior Editor 4WD for Expedition Portal, a member of the Explorers Club, the author of six books, and an Overland Journal contributor since 2015. You can follow Graeme's adventures across the globe on Instagram at graeme.r.bell