Sad, but true. Size is its main advantage over a fullsize pickup. If that doesn't matter, and there's no subjective reason that draws you to a Tacoma, an F-150 probably makes more sense.I was asking myself a similar question two years ago... The only thing the Tacoma did better than an F150 was fit into a smaller parking space. In every other way it lost to the F150... Even when it came to fuel economy.