One feature I wish Jeep soft tops had is roll-up sides. They've been part of Land Rover soft tops back to the early Series models.
On a Series:
And on a Defender:
I like the roll-up soft side idea a lot, so I designed them as an optional feature of my Safari Cab hardtops, in the summer I remove the hard sides and install the soft sides. This is a feature Land Rovers don't have, the only way to get roll-up sides on a Land Rover is with the soft top, they're not an option for the hard top.
Without the hard rear panel and barn door:
Rolled down:
My JKU Safari Cab has optional roll-up soft sides as well.
BTW Jeep factory soft top sides can be modified to roll up, it's a pretty simple mod to the side panels if you've got a sewing machine. A roll-up factory side on my JKU: