Ride quality is very subjective like Chris said some people are more than happy with their crap ride while others are still complaining about their cush ride. As someone said most stock trucks have about 2 inches of up travel to the bumps but the catch to that is most stock trucks do not weigh 10 to 12k pounds like a smb and even if a super duty had that much weight on it most the weight would be on the rear axle. On a smb that weighs 12k you can bet there is at least 5k on the front axle so all of the sudden 2 inches of up travel and the same rate spring as a truck is not enough. If you take into consideration how you will be using your van, how you will load the van and what is the most important to you, like ride quality, handling on and off road etc... Then you weigh your options most 4wd conversion companies do not give you a choice on your spring rate and shocks. You just get what they are serving regardless of how you want use your van or what you want to haul in your van. If you running empty 99% of the time you are going to want totally different springs and shocks than a 12k pound smb. Talk to the people you are thinking about using to do your conversion and let them know what you want out of your van if they do not want to cater to your needs move on. One benefit of coils is they are affordable and easy to swap out and change spring rates to dial in your suspension the way you see fit.
Good luck with your new build.
Derek