Just last week I wanted to get the tires rotated on my Jeep by a new Discount Tire store that just opened up. I was told nope, they are too old. Never mind the fact they are in great shape, plenty of tread depth, and no cracking.
So I went to the Jeep dealer, got them rotated, with no bs, for about the same price.
The difference as I see it was the focus of the business. Discount Tire’s main business is to sell tires. The Jeep dealer’s service department focus is to sell service. Which is all I needed or wanted, I don’t need to buy new tires, yet.
I understand franchise policy, etc. In my opinion, these blanket policies are a mechanism for tire chains to try to sell tires. As an earlier poster said, an intersection between lawyering and marketing.
I will probably buy tires when the time comes, from discount tire. I will buy when I am ready, not when they are trying to coerce me into it because of some BS policy they have come up with.