Whatever happened to Meal Pack Pemmican bars?

The Berkeley, CA company, Bear Valley, that made them went out of business about a year ago. Their Meal Pack Pemmican bars were the best energy type bars I every tried and price was the best value as well.

The product is listed on a lot of sites as no longer available and the company website is gone:

Just curious what happened. Maybe they got bought out but have not seen anything resembling that product. They were never widely distributed and in Boise only REI and Boise Coop carried them, so maybe they did a poor job of marketing that eventually led to their demise.