It kills me to say it, as I'm a HUGE Volvo fan (currently own two, family still owns 7 together), but if you're in the new car market today and you come out with a Volvo, you've done something wrong. There are just WAY better options in every single category. Their engine tech is way behind, in the last couple of years their customer satisfaction can almost make land rover chuckle, and their 'safety' options are freakin' expensive nobody is checking the boxes! I swear even the best thing about them, their seats, have gone downhill. Volvo used to be the brand that boasted about repeat customers. You don't really hear them advertise that anymore do you? Ford just used and abused them and left them for dead. I think I have such a bad taste in my mouth from Volvo because I'm the one who constantly has to fix my family's cars all the time and my dad bought all the worst models in the last couple of years. He bought a first model S60R in '04 (Volvo ended up buying it back from us before we could claim it as a lemon - it had THAT many problems), XC90 T6 (transmission and electrical failures galore), and '03 XC70 2.5T (grandma's Buick LeSabre with as much character as dry toast). Needless to say after that run we gave up with Volvo and we drive Suzuki's (yeah they went bankrupt but they have some of the best quality and most reliable vehicles on the market).
I still stand by my statement that in the used car market the XC90 is still the most car you'll ever get for the money if you stay away from the T6. One of the most ergonomic interiors with the best seats ever put into a vehicle, great chassis, great engine, great overall family car. Heck, if you're not a serious off-roader it would even be a great overlander. Dare I say it eats up the miles even more comfortably than a G class or a land rover.