Not my cup of tea either. However I find it quite humorous how many have a negative opinion of one company and their products yet have probably never owned or driven any of their products, nor have the bank roll to do so.
I imagine all 30 will sell, most of which will be to one up the Denali and Escalade crowd in the grocery store parking lot? If I were filthy stinking rich and in the SUV market maybe it'd be cool, a family mover, boat puller, burn-out machine, and is not a GM or Chrysler, yeah for no government bail out.
When will the OEM return to the full size 2-door, Bronco, RamCharger, Blazer of old? Why is bigger better, even the CJ of old has transformed into an available 4 door, the compact Cherokee 2 door, the Bronco II, the 2 door S10 Blazer, extinct. Sounds kind of funny coming from the owner of a cc/lb f350 but a modern not huge suv would be awesome.