I've seen, been in and felt the tent material and its bomber for sure.
Having had several different pop ups I cannot wait to see and feel the canvas. I'm more excited about that than any other single feature, but of course I'm stoked about the whole thing. I've had a CCV pop top van (excellent canvas), SMB pop top (not at all excellent canvas) and an Ursa Minor Jeep top (great quality but not at all breathable).
I'm going for a black camper shell and hoping Spencer is working out some gray canvas as well as the tan. Tan will work, I just like gray better.
I live in the muggy south and I really don't camp much in the heat here. I go west if I want to camp, way west, and stay a couple weeks. I am planning a roof vent in my top (Maxxair) and 200w solar (flat style panels). I'm not worried so much about insulation because I'll be dropping in a completely overpowered diesel furnace.
I would love to hear more about what people are thinking about insulation though.