The build quality doesn't look too bad, so I guess they succeeded at executing their vision of what they were trying to accomplish. However, if this was their vision, I personally think they should get their eyes checked.
There is an event in Saint Jo, TX called "Rednecks with Paychecks". Swap out those tires for some Super Swamper Boggers and this would fit in pefect. Overweight bikini girls could ride around in the back and practice their twerking.