This thing is more for protecting your vehicle (shade) or if you had a convertible or maybe a pickup, IMHO. That's the only use I could see it being of much value camping. And as much as the the guy demo-ing it claimed it was not affected by wind after being tied down.......lol.....guess again! Some good 35+ mph gusts would make mincemeat out of it. The powered deploying and retracting should be a real novelty to some, though.