TRIARII
Adventurer
I just posted this in a LR fan page and feel like sharing my thoughts on my wall. Regarding Land Rover: in my opinion Land Rover fell from grace with the introduction of the Range Rover Classic. Why? Because the RRC set the stage for all future Rovers: luxury over practicality. Rovers before the RRC where robust, more reliable, less computers and pure utilitarian: practical vehicles. As much as I like fancy computers and air suspension, I admit neither are practical for a working truck nor are they useful while off-roading. When LR realized the demand for upscale luxury vehicles they changed their direction and focused on producing new vehicles aimed not at the farmers, not at the hard working class, but the high end rich class of people. Followed by their inability to manage their assets and keep their company together, consequently the Rover was sold, bought, sold and bought again. They neglected quality control and cut to many corners which is most apparent in the first 2 generations of the Discovery models where they used cheap plastics from the pars bin and an old defective Rover V8 that was already outdated and the tooling for the engine old. Today I strongly believe that Land Rover has completely abandoned the its roots. In another 10-15 years their probably will not be any practical modern off-road worthy 4x4's. Land Rover cares more about celebrities and politicians than they do off-road enthusiasts and utility vehicles.
I think Land Rover Range Rover should split into two completely separate vehicle manufacturing companies. "Range Rover" for the upscale luxury market and "Land Rover" for the utilitarian offroad 4x4 capable nitch. I also think that someone in the UK should buy back "Land Rover" and revive the old principles set in stone by the founders, let India and China have their way with RR. Bring back he Defender and continue progress on a new updated model that remains true and loyal to the iconic design and practicality. Scrap all the new Discovery models and reboot the Disco with a new more utilitarian design.
Ive become so found of the older Land Rovers and Im proud to advertise the company logo on my truck, but when I think of all the new Rovers, I feel a strong lack of interest. New Land Rover seems like a very foreign company. Not the company I remember.
I think Land Rover Range Rover should split into two completely separate vehicle manufacturing companies. "Range Rover" for the upscale luxury market and "Land Rover" for the utilitarian offroad 4x4 capable nitch. I also think that someone in the UK should buy back "Land Rover" and revive the old principles set in stone by the founders, let India and China have their way with RR. Bring back he Defender and continue progress on a new updated model that remains true and loyal to the iconic design and practicality. Scrap all the new Discovery models and reboot the Disco with a new more utilitarian design.
Ive become so found of the older Land Rovers and Im proud to advertise the company logo on my truck, but when I think of all the new Rovers, I feel a strong lack of interest. New Land Rover seems like a very foreign company. Not the company I remember.