Lightning Flippers Beware! Ford May Not Let You Re-Sell Your Truck!

AbleGuy

Wayfaring Stranger
It looks like Ford is testing out a new technique to protect the market for and prices of its hot, new EV Lightning by now attempting (successfully in some locales so far) to restrict buyers from reselling (a.k.a., flipping) their new Lightning pickups!

This seems to be a entirely new wrinkle on a corporation controlling your rights as the owner of its product After you “own” it. Wow! This is pretty crazy. The current restriction of disallowing resales within one year of your original purchase may initially seem somewhat reasonable (as it will stymie flippers), but if a new owner has lifestyle or economic changes that make them need to resell, or if they decide they don’t like the truck, they cannot sell it? Read on below…

So, what do you guys think?

Will this strategy create a growing trend with other product producers/sellers to also completely redefine and erode the definition of your rights of personal ownership? I understand what Ford is trying to do, but still…

 
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Reactions: plh

Markal

New member
I mean, you still have the right NOT to buy one in the first place. This is hardly tyranny run amok. If buyers don’t like it, they won’t buy, and Ford will back off. I can understand them trying to shut down flippers.

Seems unlikely to be enforced. I mean, if someone sells, what’s the dealer gonna do? Sue? Really?
 

Rovertrader

Supporting Sponsor
Ferrari did something similar many moons ago- but it was part of the purchase agreement. I believe it gave Ferrari first right of refusal at orig MSRP or some such structure…
 

AbleGuy

Wayfaring Stranger
This might be an example of what they’re trying to discourage. Except…except, it’s the Dealer reselling it!

So how’s that work with Ford’s new reselling prohibition….you can’t even sell it back to the dealer? (not really a flip, is it!) , or rather is this an example of exactly that, having to sell it back to the dealer under these new rules?🤔

“The truck was was sold new by the selling dealer, Metropolitan Ford of Eden Prairie, Minnesota, and it was subsequently reacquired by them from its original owner (who only put @100 miles on it!) shortly thereafter.”

It’ll be interesting to see how high this goes in the next week before the BAT auction closes (do you still get the EV tax credit buying it used, but from the dealer? Hmmmm, probably not).
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Mickey Bitsko

Adventurer
You go to the dealer, buy a an overpriced piece of plastic with an electric motor take it home and sell it for more than you paid from the dealer.
And somebody would be stupid enough to pay more for a used vehicle from a private party than they would brand from the dealer new with zero miles.
People are that ignorant today?
Ford must think so... and maybe they are.
 

plh

Explorer
It looks like Ford is testing out a new technique to protect the market for and prices of its hot, new EV Lightning by now attempting (successfully in some locales so far) to restrict buyers from reselling (a.k.a., flipping) their new Lightning pickups!

This seems to be a entirely new wrinkle on a corporation controlling your rights as the owner of its product After you “own” it. Wow! This is pretty crazy. The current restriction of disallowing resales within one year of your original purchase may initially seem somewhat reasonable (as it will stymie flippers), but if a new owner has lifestyle or economic changes that make them need to resell, or if they decide they don’t like the truck, they cannot sell it? Read on below…

So, what do you guys think?

Will this strategy create a growing trend with other product producers/sellers to also completely redefine and erode the definition of your rights of personal ownership? I understand what Ford is trying to do, but still…

Not surprising. I had mentioned to a few friends that had some of their features turned off after a few years of ownership (new cars) unless they ponied up monthly cash (like remote start), vehicles will become a subscription service. Pay full price for the first 5 years, then after 5 have to pay a monthly fee to drive it.

I'll guess in the purchase agreement it already says that the buyer doesn't "own" the software.
 

plh

Explorer
You go to the dealer, buy a an overpriced piece of plastic with an electric motor take it home and sell it for more than you paid from the dealer.
And somebody would be stupid enough to pay more for a used vehicle from a private party than they would brand from the dealer new with zero miles.
People are that ignorant today?
Ford must think so... and maybe they are.
Welcome to the palm pilot generation
 

AbleGuy

Wayfaring Stranger
The plot thickens…

Now Ford has announced that you will not be able to buy your Lightning at the end of its lease term but instead will have to sell it back to the dealer! This rule will apply to several other Ford EV’s too. Oh my!

 

vintageracer

To Infinity and Beyond!
Ford Dealers are the ones they need to stop FIRST from huge over sticker profits.

Ford needs to first worry about their own "Partners" BEFORE they start screwing their customers!
 

FordGuy1

Adventurer
Ford Dealers are the ones they need to stop FIRST from huge over sticker profits.

Ford needs to first worry about their own "Partners" BEFORE they start screwing their customers!
I agree, we sell all orders at sticker except Raptor. The problem is that we live in a free market where price is mostly dictated by supply and demand. What gives?
 
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