JLR Restructuring / Reorg

Worms

New member
Interesting! I guess they will be looking to clear the clutter around that middle section, where they currently have Evoque, DS and (arguably) Velar, all fitting slightly different parts of the same market.
 

mpinco

Expedition Leader
Reorg.....McGovern to JLR, Massimo Frascella now LR design chief.



His promotion is part of a design reorganization of the Jaguar Land Rover group that sees Gerry McGovern assuming the position of Chief Creative Officer for the British group. To McGovern, who had led Land Rover design until October, now report two brand design directors: Julian Thomson for Jaguar and Massimo Frascella for Land Rover......
 

DieselRanger

Well-known member
Honestly I’d love to see Land Rover be JLR’s only SUV/truck manufacturer and then have Jag do nothing but sports cars and maybe a ultra high end saloon car. I’d be pretty awesome if Jag did a mid engine supercar.
I'd like to see Jag go 100% BEV with high performance and luxury, focusing on coupes, saloons and estates; that would leave LR free to continue with ICE engined SUVs by generating emissions credits to offset that development. While people aren't buying ICE powered sedans, they are buying EV sedans and crossovers. Let the Evoque and Velar be the tweener models for the JLR brand and offer EV drivetrains, and maybe offer a high-end EV drivetrain option for the FFRR.

Hydrogen is a show. It's something to throw some token R&D dollars at and then advertise with, but when you look at what will be required to make it work large-scale, it's a generation or more off, maybe even never if high-energy-density batteries mature a bit more. EV infrastructure is easier to establish than hydrogen infrastructure since electricity already goes everywhere; you'd have to retool or re-create the entire petroleum extraction, storage, shipping, and delivery infrastructure to make hydrogen viable as a commodity fuel.
 

mpinco

Expedition Leader
If there was only ONE product line, not two distinctive lines of Jaguar and Land Rover, what would the offering be?

Jaguar Land Rover's design team shuffle may signal bigger changes

"......However, a source has told Autocar that the new management under CEO Thierry Bolloré is actively considering combining JLR design activities under one roof. A single design studio would, it is argued, make more operational sense and help Jaguar avoid the limitations of operating as small stand-alone operation.

Indeed, as Bolloré and his team work intensively on their restructuring plans for JLR, it is also being suggested that Jaguar will be fully folded into the Land Rover operation making it a genuine single company for the first time......


......While Jaguar sales bounced back strongly from a low between April and June this year, it only sold 27,400 cars between July and September. Land Rover sold nearly three times as many.

On top of that, overall JLR investment spending has been slashed from a peak of £4.1bn in 2018 to a planned £2.5bn in 2021.

While there’s no doubt JLR is about to undergo a significant transformation, the hard-headed Bolloré appears to be about to address JLR’s Jaguar problem........."


 

mpinco

Expedition Leader
I'd like to see Jag go 100% BEV with high performance and luxury, focusing on coupes, saloons and estates; that would leave LR free to continue with ICE engined SUVs by generating emissions credits to offset that development. While people aren't buying ICE powered sedans, they are buying EV sedans and crossovers. Let the Evoque and Velar be the tweener models for the JLR brand and offer EV drivetrains, and maybe offer a high-end EV drivetrain option for the FFRR.

Hydrogen is a show. It's something to throw some token R&D dollars at and then advertise with, but when you look at what will be required to make it work large-scale, it's a generation or more off, maybe even never if high-energy-density batteries mature a bit more. EV infrastructure is easier to establish than hydrogen infrastructure since electricity already goes everywhere; you'd have to retool or re-create the entire petroleum extraction, storage, shipping, and delivery infrastructure to make hydrogen viable as a commodity fuel.
The problem for ALL manufacturers is multi-fold. Government regulation is moving towards EV only by 2032, no ICE or hybrid, while battery technology advancements have leveled off at roughly 300 miles per charge under ideal environmental conditions for relatively small light vehicles. If the environment becomes harsh and cold that range drops to less than 150 miles. And as the Range Rover design team acknowledged BEV's are not suitable for larger vehicles, well if you want a range of more than 50 miles. I think government regulation is going to have to be relaxed on hybrids. Its a basic physics problem.

Agree on hydrogen adoption as the infrastructure is not there. But if it can be developed for the transportation industry, over the road trucking and distribution, it will quickly be adopted by the light truck industry.
 
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mpinco

Expedition Leader
Rivian say what?
There's a Hummer EV thread on LandRover Forum:

Hummer EV
"
.......Emme said in her interview that one day when they were bogged in soft sand that the truck only got 50 miles before needing a charge. That to me is a recipe for dying in the desert........."

Same as the BEV winter travel range where that 300 miles turns into 100 miles. Or the Tesla towing demostration where range dropped by 50% for even a 750 lb load. BEV's are highly tuned for ideal operational profiles. Take them outside that profile and the advantages disappear rather quickly.
 

DieselRanger

Well-known member
There's a Hummer EV thread on LandRover Forum:

Hummer EV
"
.......Emme said in her interview that one day when they were bogged in soft sand that the truck only got 50 miles before needing a charge. That to me is a recipe for dying in the desert........."

Same as the BEV winter travel range where that 300 miles turns into 100 miles. Or the Tesla towing demostration where range dropped by 50% for even a 750 lb load. BEV's are highly tuned for ideal operational profiles. Take them outside that profile and the advantages disappear rather quickly.
And Rivian *actually* drove from Ushuaia to California.


 

morrisdl

Adventurer
Using the dead-in-the-dessert analogy: Harder to refine fuel in the desert than to rollout a solar panel and refuel.

100% agree that petrol & diesel is still WAY more energy dense than batteries, but E/V density & efficiency will surpass ICE in our lifetime.

Jags (and VW) have embarrassing bad e/v efficiencies.
 

mpinco

Expedition Leader
Collapsing Jaguar and Land Rover into a single entity appears promising. Especially when considering overall JLR investment spending has been slashed from a peak of £4.1bn in 2018 to a planned £2.5bn in 2021. Both product lines are headed to EV although any long range heavy duty models will need hybrid technology.

A single company also makes more sense when considering the move to downsized 2WD Defenders with Evoque design language across entire product line.
 

mpinco

Expedition Leader
UK bans sale of non-electric cars after 2030; Jaguar Land Rover on course for the switch
The impact of this move will be seen on more than 40 car brands, including Jaguar Land Rover, which is the UK’s largest car producer. Under Johnson’s 10-point plan, an investment of more than £2.8 billion would be made in promoting the adoption of electric vehicles.
https://www.moneycontrol.com/news/t...d-rover-on-course-for-the-switch-6132641.html
Car makers will have to expedite the shift towards electric or hybrid vehicles in Britain after Prime Minister Boris Johnson announced the ban on sale of petrol and diesel vehicles from 2030..........."
 
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