That's an interesting twist.
"The likelihood is that the Bowler name will be used on Land Rover models as extreme, off-road variants. "
That seems to indicate that Land Rover is serious about offroading the new Defender...
Jaguar Land Rover buys performance 4x4 firm Bowler | Autocar
Derbyshire-based firm which specialises in Land Rover models has been acquired by JLR
www.autocar.co.uk
"The likelihood is that the Bowler name will be used on Land Rover models as extreme, off-road variants. "
That seems to indicate that Land Rover is serious about offroading the new Defender...