I also had the cooper AT3s before the Wildpeaks, and I can't say I was impressed. The wildpeaks were much cheaper for me, and have been amazing all around. They've developed a little road noise now that I've got probably 30k or so on them, but nothing offensive and I don't really notice it unless I'm looking for it. I've towed a car trailer to Utah from Kentucky, had 3500lbs in the bed of the truck, had them in sand, in snow and in mud and they've never let me down. All in all, when it's time for another set, It'll be another set of the Falkens.