The only other trims offered are the "luxury" trims, so why not just outfit the Rubicon? Even with the Rubicon I need to check nearly every optional package to get it across the 60k mark.Neat vehicle. But, build in price is coming north of 60k for non Rubicon for me. That's a lot of dough. And why did Jeep equip these with 20" wheels except for Rubicon?
Looking at the configurator on Jeep's site, I'd want the Rubicon with the hardtop and the heavy duty towing package. That would take me to $56480 (for white paint, which I would probably want in the desert). Then you have the $7500 tax credit. And folks on Jeep forums seem to be reporting being able to order at 2-5% off of MSRP. So you're looking at a net price of around $47k all in. Which certainly isn't cheap, but also isn't super crazy either. A Wrangler Unlimited Rubicon optioned the same way comes out to $48400 for me, which is almost exactly what a similarly optioned 4xe comes out after the tax break is factored in. The 4xe comes with the automatic transmission standard where as the non-hybrid has it as a ~$1500 option, so that makes starting MSRPs a bit deceptive. Unless you just want a manual, then you're out of luck with the 4xe at any price.