I don't really find the pricing aggressive. 68K for the XLT? Seems like a big upcharge from a gas powered XLT Supercrew 4x4.I think Ford really nailed an electric truck for the heart of the market - it looks like the best selling truck in the USA instead of a science experiment (Cyber Truck) or status symbol/personal statement (Hummer EV), the entry-level and mid-level pricing (XLT @ low 50's) is consistent with current 1/2 ton crew cab 4x4s, and the payload and towing is adequate for most buyers who aren't maxing out their truck's capabilities.
The aggressive pricing on the low end makes this a huge step toward bringing electric trucks to the masses. At the high end of the market, I think the F150 Lightning Platinum and the Hummer EV matchup will be very interesting, and a buyer's choice will be made by the intended use of the vehicle - recreation vs daily driver/work.
According to Ford, the base model starts at $39,974, the XLT starts at $52,974, and the Platinum maxes out at around $90,474.I don't really find the pricing aggressive. 68K for the XLT? Seems like a big upcharge from a gas powered XLT Supercrew 4x4.
110K for the Platinum? I think that's about 25-30K more than a gas powered Platinum. 30K would buy a lot of fuel and maintenance.
According to Ford, the base model starts at $39,974, the XLT starts at $52,974, and the Platinum maxes out at around $90,474.
Also, these prices are before the $7500 federal tax credit.
I forgot that you're in Canada, which explains the pricing discrepancy. Here, a F150 XLT crew cab 4x4 with the base 300A package starts at $43,805 + destination with the 3.3 V6. With the 2.7 TT V6, the base price is $45,000, with the 5.0 V8 it starts at $45,800, and with the 3.5 TT V6 it's $46,400. The Powerboost hybrid drivetrain in that truck starts at $48,300. Considering the $7500 US federal tax credit brings the starting price of an XLT Lightning to $45,474, I'd call it aggressive pricing.For a 300 XLT Supercrew with 4x4 and a 2.7L, I'm getting about 50K. That's almost 20K less than a base lighting at 68K. (Canadian)