$65k is maybe where a 130 pickup would start, but they'd get past $100k very quickly, and then they cannibalize sales from the full-fat Range Rover and the upcoming J-Pace, or worse - people choose the more luxurious and comfortable FFRR or sportier J-Pace for the money.I’ve defended the new Defender, but IMO cancelling the pickup version is a huge mistake, and building the 130 with the same wheelbase as the 110 is an even bigger one.
A 130” wheelbase is ideal to me for an all around rig. I had a Suburban with the same wheelbase, despite being 900 lbs lighter it tows MUCH better (more stable, less sway) than my LR3 (113”) on the interstate. It’s the same size as a regular cab longbed pickup, so it’s not difficult to park anywhere but the most cramped places, allows tons of room inside even with a 3rd row, and has the best compromise of approach, departure, breakover angles.
Putting 8,000 lbs behind a short wheelbase (119” on the 110) rig isn’t wise, and the biggest complaint about the Gladiator pickup is the wheelbase is too long for off-road use at 137”
They might be hard to drive according to LR testers, but plenty of soccer moms manage rigs that size daily. I’ll bet I see 100 or more Suburban/Yukon XL/Escalade ESV’s driving around today. They are what people with 3 kids and a decent income buy.
Similarly, 4 door mini bed (under 6’) 1/2 ton luxury pickups are what it seems 75% of the guys in this town drive, even if they live in a subdivision and don’t hunt or own tools. People are paying $65k for F-150 platinums and GMC Denali’s, which is right where the Defender pickup would be.
It seems they literally don’t open their eyes and look around at what’s selling like mad.
Americans who love their Redneck Range Rover F250s with $25,000 aftermarket interiors and lifts and all that want American steel, locomotive diesel sounds or rumbling V-8's. They're not going to buy a Landie pickup in significant numbers, and aside from Oz and maybe SA, there aren't many places to sell a vehicle that large - and in those places, they truly are utility vehicles and thus not Land Rover's market. The Defender and the platform under it are world vehicles, which for a small automaker like JLR it has to be.
We may see a 130 SUV as planned but I doubt we'll see a pickup.
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