The suspension travel looks improved over the Disco 5 which I’m very excited about
US sales of the D5 - not even all of North America - were at 9,800 in 2018. Three years after introduction of the LR3 in 2004, sales crashed from a high of around 20,000 per year in the US to under 5,000. They barely recovered when the LR4 went on sale. The D5 sold more in 2018 than the LR4 ever did until its very last year when JLR had fire sales to dump them.- 25 years after the first Discovery the D5 is selling at 6800 per year, The D3 at 8000 per year at the same time in the life cycle, the D2 at 20,000 per year and the D1 at 15,000 per year, North American market.
I was referring to same time in life cycle as the comparison. Sales crashed during the economic recession of 2008 that began in 2007. Are you surprised? They slowly recovered which was more of an observation on the state of the US and global economy than the LR3/4. For the last 4 months D5 sales have been at 548 to 597 per month. They were higher in the Feb and Mar when LR was under severe financial stress, heavily advertising and marking down product. I don't recall any other timeframe where I saw more LR commercials. That was a red flag for me. If I was in the market for a D5 that would have been the time to strike. At current quarterly D5 sales volumes they are moving roughly 6,800 per year for the US. As your chart shows the D1/D2 sold at 17,000 to 20,000 per year or nearly 3X the volume.US sales of the D5 - not even all of North America - were at 9,800 in 2018. Three years after introduction of the LR3 in 2004, sales crashed from a high of around 20,000 per year in the US to under 5,000. They barely recovered when the LR4 went on sale. The D5 sold more in 2018 than the LR4 ever did until its very last year when JLR had fire sales to dump them.
Ok who is going to frankfurt, and who is going to LA for the reveal? Frankfurt would be awesome.
Higher sales of a new model are to be expected after its release, it’s just the way things work. As much as I’d like to see Land Rover take the low sales of the D5 as some feedback of the direction they have been heading and correct it, I don’t want the brand to fail.August 19, 2019
REPORT: NEXT-GEN JAGUAR LAND ROVER CROSSOVERS COULD USE BMW POWER
Jag gets gas and hybrid powertrains, BMW gets JLR's electric tech
"Jaguar is joining Toyota in taking tech from BMW for its upcoming vehicles. Autocar reports Jag is looking at two BMW-powered SUVs/crossovers while BMW will get some of Jaguar’s electric tech in exchange.
Sources say Bavaria is set to supply four- and six-cylinder engines to the British maker in both standard and hybrid form, which could mean an entry-level Land Rover complete with BMW power and chassis, to complement the Range Rover Evoque. Autocar says the bigger step will be sharing an advanced small car platform.
The new Jags could be based on BMW’s new front-drive platform and carry the "Pace" moniker while the Range Rover and Land Rovers could be based on the next-gen Mini Countryman and BMW X1 models. A new Land Rover Freelander could also see daylight...........
........Autocar posits the new baby Land Rover would be an urban small car, but could look like the upcoming Defender, which would be cool. The Jaguars, like we said, would be crossovers, one more swoopy than the other. "
Why should JLR care about anything *but* what is purchased new? That's who's paying them, not those who pick them up used.Stuff like making low range an option is not good for us in the long run. Sure, it’s fine for now if you’re ordering a brand new one spec’d the way you want,
If you don't care about return customers you will be dead. The used market can be a significant factor in expanding your customer base. If you can get someone to drive your existing product they are more likely to visit the showroom. In addition it is common knowledge that LR dealers keep a good stock of pre-owned to cushion the shock of the high retail price of new. Better to sell the prospective customer a used LR than have them walk.Why should JLR care about anything *but* what is purchased new? That's who's paying them, not those who pick them up used.
I see this argument frequently with regards to manual transmission options for other vehicles. Sure you want one, but in 5 years. But if nobody buys one new, they won't exist. As you said, most people only care about the BT system and the payment. The days of being able to buy a supremely capable 4x4 for pennies (I own an LR3 HD which cost the same an '06 Civic or Corolla) are numbered... I'm glad I'm in my 30s and will be able to swing a new vehicle in 5 years or so.