I like the truck but I think its the rust and the fact that the frame was replaced, that's making people weary of purchase. From my experience purchasing an older vehicle from the salt belt, you do nothing but chase broken-seized bolts and brackets with every repair. With the new frame already showing some signs of rust, I believe people are seeing this like a salvage title vehicle. Great for gear head on IHMUD or ?, but they are not likely to pay comparable retail prices or even KBB which is about $12K for this truck although it seems low. I have been able to find a few double cabs 4wd TRD's in Southern California for $13-15K with similar miles and little to no rust but faded paint, but they sold quickly. Good luck with the sale.