It won't fit my JK, but I just bought two Superwinch Husky 10k winches for $160 each, shipped. The only problem is they are 24 volt.
http://www.amazon.com/dp/B000CBVUZG/ref=cm_sw_r_fa_asp_rHOSF.1KWDTSN
Let's see how long it takes before they figure this out.
These winches list for about...