I put a set on my 2014 F-150 (275/55-20) about 3 weeks ago and so far I'm impressed with the on road performance. Have not had a chance to get it off-road yet. Very slight increase in noise over the Pirelli STR, but seem to ride better than the Pirelli's did.
Based on what you read about vehicle, I'd call it a soft-roader as it's based on the new Focus platform as will be the updated Escape. It should be interesting at ford with all the new vehicles coming out.
Ford V-10 van with Quigley conversion
Here is one with potential
http://www.jimbabishauto.com/detail-2012-ford-e~350-cargo_van_quigley_4x4-used-16256217.html