Marketing and Advertising Exposure

Expedition Portal is an online resource of informative and entertaining editorial for overlanders, travelers and outdoor adventurers of all kinds! Offering dedicated sections for 4-Wheel Drive, Adventure Motorcycle, Human Powered, Camper and Trailer, and Gear and Adventure. Expedition Portal receives over 1 million unique visitors per month and has more than 3,000 articles available in an online, searchable library. In addition, Expedition Portal hosts an online community of over 93,000 active members who engage with our forum in 52 special interest categories.

For opportunities to market, advertise, and promote your company and products to the Expedition Portal audience contact Brian McVickers at brian@overlandinternational.com.

 

Traffic

  • Over 1 million unique users per month
  • An average of 35,000 unique users per day
  • Average on site time is 6:30
  • Average pages visited is 7

 

Opportunities

  • Brand “ownership” of a category home page
  • Scrolling Takeover, non-invasive full page advertisements
  • The “Big Wide Ad” 980×250
  • Banner advertisements sized to 300×600, 300×250, and 728×90
  • Direct interaction with the online community forum audience

 

Audience

  • Age: 18-44
  • Gender: 55% male, 45% female
  • Income: $120,000 annual average

 

Forum Features

  • Daily editorial features
  • Searchable archives
  • 4-Wheel Drive section
  • Adventure Motorcycle section
  • Human Powered section
  • Camper and Trailer section
  • Gear section
  • Adventure section
  • Community Forum
  • Skills and Training
  • Resources and Routes
  • Featured Vehicles
  • News
  • Adventures
  • Camping
  • Electronics
  • Cooking
  • Luggage
  • Storage
  • Health and Safety
  • Apparel
  • Photography
  • Recovery
  • Tools
  • Communication
  • Navigation