VOTD: The TATA Safari Storme

The TATA Safari Storme looks like it could be a viable, affordable overlanding platform. They even show dirt in their advertisement! Is this a sign of more to come from TATA, the owner of Land Rover?

What do you think?

Thanks for choosing Mr. Moviephone in your advertisement as well, nice touch. It even looks quite decent in a bit of overlanding kit.